New Rockstar Character Art Is Already Showing Up in a Spotify Ad Collaboration

The billboards are already up. Rockstar's key art just got a co-branding partner, and it's not who you'd expect for a crime game.

New promotional artwork attributed to Rockstar Games has surfaced showing Grand Theft Auto VI character art being used across a co-branded advertising push tied to Spotify, ahead of the game's November 19, 2026 launch. The material features the game's signature Vice City visual style paired with Spotify branding, pointing toward a music-streaming tie-in likely connected to the game's licensed radio soundtrack. Neither Rockstar Games nor Spotify has issued a formal statement detailing the scope of the partnership as of this writing.

Source: lpglkglhjdqnktybksth.supabase.co. Vice City Hub summarizes and comments; read the original for the full story.